How to go viral on Instagram


Recently I saw a couple of my Instagram posts go, what I would call, certifiably viral. Interestingly enough, it happened at a time where I was putting close to zero effort into running my account. Let’s take a look at the stats and then we’ll examine some reflections.

My account has approx 1300 followers so not exactly out of this world. A typical post will fair between 30-100 likes. So imagine my surprise when a post spins wildly out of control and reaches 1300 likes just completely out of the blue. And then just days later, another post hit over 2600 likes.

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The hidden dangers of living for likes


If you’ve ever used social media then you’ll be all too familiar with the sense of awesomeness that comes when you absolutely boss an Instagram post and the likes come flooding in. Maybe it’s just me but even the best of us find it hard to totally disconnect the appreciation and approval of others to the hardwiring of our soul.

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From zero to hero on Instagram Live


It feels like everybody and their dog is hitting Instagram Live (as well Facebook and others of course) right now. I’m definitely in that category of people experimenting with this side of social media. It’s rare to peruse Instagram without several notifications popping up of friends and people seeking to best use their influence jumping on IG Live.

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