Creative insights on the blog


PETA, human supremacy and the logical fallacy of speciesism


The internet is a wonderful place and full of wonderful ideas. It’s also a strange place and full of strange ideas. One such idea surfaced recently from the Instagram feed of animal right activist group, PETA which highlighted the concept Speciesism and attracted a certain amount of attention.

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The insidious pull of extremism (why too much of anything is bad)


Excess often has a delayed reaction. Think of those moments where you very slightly over indulge - a delicious Sunday roast in Shoreditch, finishing the chocolate eclairs at the park that the kids half-touched or downing the last of the milk because you’re going away on holiday.

Cue 30 minutes later or so and you’re normally regretting the decision you made. Because life is all about balance.

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How to go viral on Instagram


Recently I saw a couple of my Instagram posts go, what I would call, certifiably viral. Interestingly enough, it happened at a time where I was putting close to zero effort into running my account. Let’s take a look at the stats and then we’ll examine some reflections.

My account has approx 1300 followers so not exactly out of this world. A typical post will fair between 30-100 likes. So imagine my surprise when a post spins wildly out of control and reaches 1300 likes just completely out of the blue. And then just days later, another post hit over 2600 likes.

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Happiness makes for a cruel master


Comfort has become something of a secular god in recent times. Its perhaps better marketed twin, happiness, is frequently stated (by people who I often admire) as the ultimate goal in life. Find your passion, find what makes you happy and go make your dreams happen etc.

But I do find this line of thinking to be somewhat limiting. Because all of us know deep down that happiness is forever fleeting and is so often here one moment and gone in the next.

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I offer a wide range of digital marketing services including design, video, copywriting and social media. To book a consultation or find out more about how I can help your brand, or business, please contact hire@satssolanki.com