How to go viral on Instagram


Recently I saw a couple of my Instagram posts go, what I would call, certifiably viral. Interestingly enough, it happened at a time where I was putting close to zero effort into running my account. Let’s take a look at the stats and then we’ll examine some reflections.

My account has approx 1300 followers so not exactly out of this world. A typical post will fair between 30-100 likes. So imagine my surprise when a post spins wildly out of control and reaches 1300 likes just completely out of the blue. And then just days later, another post hit over 2600 likes.

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How to grow your Instagram following


It's the ultimate question isn't it. Growing your Instagram following is akin to social status nowadays. And who doesn't want everyone to think they are awesome?

But as I've been unpacking and considering all things social media over the past few months, I've had some revelations that I think are worth sharing. Is it possible that we're asking the wrong question? It's not that growth is bad in itself, it's just that it feels like there is another more important question we should be considering first.

Why would we want to grow our social media following?

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