Creative insights on the blog


The insidious pull of extremism (why too much of anything is bad)


Excess often has a delayed reaction. Think of those moments where you very slightly over indulge - a delicious Sunday roast in Shoreditch, finishing the chocolate eclairs at the park that the kids half-touched or downing the last of the milk because you’re going away on holiday.

Cue 30 minutes later or so and you’re normally regretting the decision you made. Because life is all about balance.

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How to go viral on Instagram


Recently I saw a couple of my Instagram posts go, what I would call, certifiably viral. Interestingly enough, it happened at a time where I was putting close to zero effort into running my account. Let’s take a look at the stats and then we’ll examine some reflections.

My account has approx 1300 followers so not exactly out of this world. A typical post will fair between 30-100 likes. So imagine my surprise when a post spins wildly out of control and reaches 1300 likes just completely out of the blue. And then just days later, another post hit over 2600 likes.

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Happiness makes for a cruel master


Comfort has become something of a secular god in recent times. Its perhaps better marketed twin, happiness, is frequently stated (by people who I often admire) as the ultimate goal in life. Find your passion, find what makes you happy and go make your dreams happen etc.

But I do find this line of thinking to be somewhat limiting. Because all of us know deep down that happiness is forever fleeting and is so often here one moment and gone in the next.

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The problem with big data


Today the world is full of statistics, trends, analyses and conclusions. Now more than ever we are being bombarded with data around the current health crisis such as infections, death rates, economic impact and recession.

One thing has become clear though, that even accurate data can be bent out of shape through the context it is given. It’s not just what is being presented but what is not being presented that taints the claims of truth being made.

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I offer a wide range of digital marketing services including design, video, copywriting and social media. To book a consultation or find out more about how I can help your brand, or business, please contact hire@satssolanki.com